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ideaEDGE Secures IP for Online Group Gift Cards and eCards

SAN DIEGO, CA., April 8, 2008: ideaEDGE, Inc. (OTCBB: IDAE), a developer of innovative prepaid gift card programs, has expanded its Intellectual Property (IP) portfolio by acquiring additional IP dating back to 2001 covering group gift cards and eCards.

The Company is developing a new proprietary Social Network Enabled Gift Card (SNE Gift Card) platform that will enable multiple individuals to conveniently contribute to a group gift card. The SNE Gift Card platform integrates the $100 billion gift card market with the fast-growing phenomenon of online social networks. The Company plans to launch its SNE Gift Card platform later this year.

Jim Collas, ideaEDGE CEO, commented, “Coordinating a group gift among a network of friends, family, or colleagues can be tedious and time consuming. Quite often it is impractical, but our new SNE Gift Card platform will streamline and simplify the group gifting process by leveraging online social networks to coordinate group gifting.” Mr. Collas added, “We expect that the viral attributes of online social networking will fuel an explosive new sales channel for gift cards.”

Chris Nicolaidis, VP of Business Development, added, “Our SNE Gift Card platform opens up an exciting new sales channel for the gift card merchant. Many popular gift card merchants have expressed strong interest in participating in our group gift card program. Consumers will be able to select from a wide variety of popular branded gift card merchants.”

ideaEDGE, Inc. develops and manages innovative prepaid gift card programs designed to capitalize on the estimated $100 billion gift card market. ideaEDGE is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858.677.0080.

Certain statements contained in this press release are “forward-looking statements” within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

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